The process of developing and launching an app is important. But it’s by no means the end of the road. Now comes the real challenge: getting users to use your app. Do you know which app KPIs are the most important?

In this article, we tell you how updates can help you improve the most relevant KPIs.

Reasons to Update Your App Regularly

The mobile ecosystem is constantly on the move and your app can’t stay behind. There are many types of devices, manufacturers’ updates, and operating systems, so errors are common. Hence the importance of conducting regular application testing and software testing.

There is nothing more frustrating for a user than wanting to use an app and it crashes unexpectedly or something doesn’t work as it should. If that happens and he’s VERY happy with your app, he’ll probably expect a quick fix and give you another chance. But if he’s not a convinced fan, he may uninstall the app without any remorse.

Having your app’s code accessible in a repository like GitHub will help you keep track of the different versions you publish in the app store, as well as record the errors users report.

Continuous updates show that you’re still working on your product and that you care about the user. Having a quality assurance (QA) manager on the team helps to anticipate potential bugs and provide the best possible user experience and quality.

An innovative concept, but one that is becoming increasingly common, is continuous delivery in software development. With this approach, the development, quality control, and delivery phases are not considered as definitive but are constantly repeated in a circular process.

In this way, the quality of an app is continuously improved, so the user feels cared for. And if they are happy with the new features and performance of the application, they will use the app regularly and even spend more and more time on it.

On the other hand, by releasing regular updates you will be able to keep abreast of market and competitor movements. Ask your users for feedback on the app to be able to incorporate new features based on their demands in a more agile way.